Big changes here at www.ChrisKerns.com which I’ve decided to dedicate to my professional endeavors. Specifically, I have chosen to redirect my career towards the business of aviation and launch a blog to that effect. For friends and family, my old website and blog have simply be moved over to http://family.chriskerns.com and if you want a more personal discussion about the reasons behind this change, you’ll find that information over there (in good time).

“Planes to Profit” is my new public outlet for my thoughts and observations on aviation business. The unifying theme will be the study of generating profits from the operation of aircraft. As such, this will focus largely on the airline business, although cargo operators, fractional jets, and even business aviation are fair game. Aircraft manufacturers, such as Boeing and Airbus, are not my focus but are obviously a critical component of the industry and will therefore come up from time to time. Indeed, one of the most interesting aviation topics of discussion right now is the war being waged between the two industry giants and the impact that will have on the future of air transport. Specific topics will likely focus on a range of issues including marketing, strategic planning, labor relations, executive management, operations, competition, pricing, technology and equipment. Indeed, the very same topics that apply to any business, just with a slant towards aviation.

I do not profess to be a Subject Matter Expert on the aviation industry at the time of this writing, but am determined to change that. Regardless, I will no hesitate to make public my analysis and opinions on the industry. Undoubtedly I will say things that time will prove wrong, but that’s what will hopefully keep things interesting. If you disagree with me, please let me know! Feedback via blog comments are welcome and encouraged and the resulting conversation should prove, hopefully, but informative and interesting.

So, here I stand at the threshold of a new endeavor. Excited about the future, yet anxious about making a fool of myself. I hope that I can contribute meaningfully the discussion of the business of aviation.